Website:
https://ternio.io/Whitepaper:
https://ternio.docsend.com/view/4jji4v4Telegram:
https://t.me/terniotokenAirdrop:
http://ternio.me/ternio-paraWhat is Ternio?Ternio is a blockchain for advertising.
Globally; advertising is a $224 billion industry of which the 2018 projection suggests around $18 billion a year in advertising fraud. There is currently no transparency; around 50% of money spent within the advertising space is to the publisher, the remaining 50% is split across the entire advertising supply chain.
Digital advertising is the perfect use-case for blockchain; an area in which there is a need for a lot of transactions, a financial element and a clear transparency.
How is Ternio going to resolve certain issues?Resolve payments to the ecosystem. As stated above around 50% of money spent within advertising goes to the ad supply chain; as a result publishers are losing direct income. Beyond this; the remaining 50% payment is collectable only after between 60 - 90 days with no guarantee that payment will be available after this period.
As per the whitepaper;
- Ternio will allow a guaranteed payment for each transaction
- Instant delivery of payment
- Connect advertisers directly to publishers via the Ternio Advertising Exchange
- Zero banking fees
Force Transparency. The members within the advertising supply chain are going to self-regulate; as per the whitepaper;
Currently the simplified model is as such;
Advertiser > Agency > Trading Desk > DSP > Exchange > SSP > Publisher
This is before it the hits the end user. If you are in the middle of the process you are unsure whether you're buying a premium / non-premium product or buying re-used inventory amongst other potential scenarios. Ternio is going to focus on increasing transparency so that everyone within the chain knows where the money was spent which in turn will aide in solving a lot of current problems.
As stated above the current projected value of advertising fraud is $18 billion. Through Ternio and the transparency the product offers this will help to prevent fraud through blockchain. For advertisers they are desperate for transparency; the brands they represent are frustrated due to the brand safety issues they face as a result of fraud. As a result there are already multiple companies within the advertising space in-line to begin using Ternio once ICO has complete.
The first announced company is AD3 Media; creators of the worlds fastest video ad player based on their CacheQ system. They have numerous fortune 500 clients such as Microsoft, Disney, Intel amongst others.
Ternio are currently discussing with multiple companies already in the advertising space and are well-set to become a global leader in digital advertising blockchain with this project.
AirdropCurrently Ternio are undergoing a very generous 100k TERN token drop, daily, to 20 users within the telegram. The link provided above will allow entry and consideration.
