At the end of the day, ripple is a centralized coin.
You can only hype it up so much when it's a centralized coin and the trend is to really decentralize. And to announce a partnership with Western Union doesn't make anything better since WU is centralized as well.
It has already mooned, mostly due to hype. We're probably not going to see much higher levels for ripple again.
I think it's a matter of time. It can be in correction till april and after, hope we will see a new ripple heights in dollar and bitcoin. It is rather a speculative asset than a long-term one. Sure ripple can go $10 till summer.