Unlocking the Blockchain for Digital Advertising

[fismajstr]

Released on Thursday last week, a new whitepaper by the Interactive Advertising Bureau (IAB) claims to uncover strong use cases for blockchain technology in digital video advertising. The paper, Blockchain for Video Advertising: A Market Snapshot of Publisher & Buyer Use Cases, details new initiatives and insights — provided by companies like FreeWheel, Kochava, MetaX and NYIAX — on the advantages and challenges of using blockchain in digial video.
The white paper surveys current projects and the remaining challenges but envisions an ad future that solves the big problems.

Creating this topic to kick off discussions!

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[fismajstr]

You can access the full white paper from the IAB here: https://www.iab.com/guidelines/blockchain-video-advertising-market-snapshot-publisher-buyer-use-cases/

[icoprofits]

Look interesting we can expect Blockchain will do wonders in Advertising Industry and more decentralised advertising yet to come

[pierrandree]

The main value added of blockchain in the digital ad business is to provide advertisers more transparency. It will also solve problems related to ad fraud and brand safety.

[fismajstr]

A few great articles covering the topic:
https://martechtoday.com/iabs-first-publication-blockchain-advertising-paints-optimistic-picture-210924
https://www.the-[Suspicious link removed]/2018/02/13/blockchain-ott-video-advertising-iab-whitepaper/

Good read!

[fismajstr]

While I'm at it, I know 2 marketplaces that are being created
one via MetaX and the other via Nyiax
Any other initiative/player you know?

[fismajstr]

If anyone is interested on the subject, we're building a Telegram channel - hit me up there and I'll send you the link