Who are the other 36% that are living under a rock? Maybe things are different in Germany.
Here in the US, mainstream media has been hyping Bitcoin (and other coins) for the better part of a year.
Europe is more conservative when it comes to covering any sort of bullish news concerning Bitcoin, that I have definitely noticed throughout the years. I am from Europe myself, and have actually been wondering why there isn't all that much crypto related news coverage, aside from the occasional bubble and crash talk. Admittedly, during the previous $20,000 rally Bitcoin coverage has peaked as well, but it's now very quiet in mainstream media land, and will likely remain so until another crazy bull run gets initiated. I would almost think that the media sources are on purposely not hyping up everything, but that's just speculation. It might also be a mentality aspect that's completely different from the media standards in the US.