Businesses are now using Bitcoin as a marketing tactic

[Hydrogen]

Blockchain and bitcoin are both being heavily utilized as marketing gimmicks.

• Atari's stock jumped 60% after it announced a blockchain based gaming console. They also announced they would issue their own crypto.
• Kodak's stock jumped 245% after it announced plans to offer a blockchain based service to pay photographers.
• Long Island Iced Tea's stock gained 183% after it rebranded its name to Long Blockchain Corp.

Yeah. Its definitely becoming a tactic to artificially balloon the value of entities in the private sector. Which in turn is producing a large bubble as many of these assets become overvalued almost identically to the ICO market.

[buwaytress]

Well, if blue chip companies and Wall Street can use Bitcoin and/or crypto for effective marketing, why shouldn't all these homegrown companies too, yeah? It'd be nice though, if those companies actually utilised blockchain in their games. I mean, people here from 2012 already could make lotteries with hash-based results, would be extra engagement qualities to these marketers if they did live blockchain-based draws.

Hmm. Maybe I should market these ideas back home.

[Washball]

There are more of these businesses that use bitcoin in their marketing promotions. They fly on the wings of bitcoin and profit from the growing popularity of cryptocurrencies. As bitcoin is still mysterious to the mainstream, it catches the attention of the customers. Bitcoin is sexy.

[bitcon]

See the following story from Australia:

https://www.cnet.com/news/bitcoin-boost-australia-cryptocurrency-competition-boost/

Australian juice company Boost is giving away four bitcoins -- one a week, for four weeks -- to those who buy some juice and enter a code in the Boost app.

In the past, these marketing camapigns would feature a holiday they were giving away if your bought the product and entered the codes. Now it's bitcoin.

Bitcoin is a brand and it used widely by a range of companies. I heard the stories like the company change its name adding word bitcoin or blockchain and the sales grew significantly. It works really!

[Nilda]

Not a bad idea. It gets people’s attention. I would buy products that gives me a chance to win a bitcoin. Advertising companies should push this trend to their clients.

[Dansamiv]

There is reason to think that this is true. Because bitcoin has made great strides in the past few years. Especially in 2017 with a huge price of $ 20000. Bitcoin has created a strong appeal to the media, agents, companies, unions.
Can refer to some retailers that accept payment by bitcoin.
http://cryptoconsulting.info/2017/news/how-to-immediately-spend-your-bitcoin-in-real-life/
I think bitcoin is also an effective marketing strategy for brand image and branding.

[cherrymobile]

See the following story from Australia:

https://www.cnet.com/news/bitcoin-boost-australia-cryptocurrency-competition-boost/

Australian juice company Boost is giving away four bitcoins -- one a week, for four weeks -- to those who buy some juice and enter a code in the Boost app.

In the past, these marketing camapigns would feature a holiday they were giving away if your bought the product and entered the codes. Now it's bitcoin.

Lots of investor are now using this bitcoin through their own business. In the last years of this bitcoin we can see how progress it gives to the owner of a business thats the reason why they contnue using it and influenced other to used this bitcoin as their profit.

[alfs75]

See the following story from Australia:

https://www.cnet.com/news/bitcoin-boost-australia-cryptocurrency-competition-boost/

Australian juice company Boost is giving away four bitcoins -- one a week, for four weeks -- to those who buy some juice and enter a code in the Boost app.

In the past, these marketing campaigns would feature a holiday they were giving away if your bought the product and entered the codes. Now it's bitcoin.

Maybe this is there marketing strategy to sell all there products,so they give an incentive of a  small token  to those who want to buy there juice,by entering the codes they can gain a btc.every bussiness have different kind of strategy in order to get the attention of the consumer they have so many kind of strategy just like this bussiness in other country.

[Yarsk]

That is really nice I don't really like they juice any way but since it attached to bitcoin I may get some in other to encourage them and other company to venture into such promo also using bitcoin. Bitcoin is an outstanding brand and any company link with it is band to make good sales and this type of promo is a good step both to bitcoin and to the company.

[btcton]

This is absolutely true, but it actually extends much more past that. If you want to understand exactly what I mean, take a look at this article on Kodak and the blockchain: https://www.theverge.com/2018/1/9/16869998/kodak-kodakcoin-blockchain-platform-ethereum-ledger-stock-price. As you can see, this acts not only with Bitcoin, but with the crypto and blockchain technologies in general. This just illustrates how the markets are driven by the masses not knowing anything about what they are doing and just blindly following the hype.

[Kakmakr]

Like it or not, Bitcoin <Blockchain> is the buzz word in eCommerce lately. Every tech company are looking into Blockchain based technology. <not neccessarily Bitcoin>

Something that should happen is for merchants to promote Bitcoin by offering discounts for people who pay with bitcoins. You might ask why they should do that and the answer is simple : Bitcoin payments will reduce their Banking fees. When the Lightning network goes mainstream, most business will not even worry about fees and their customers will prefer to use Bitcoin, because their transactions could almost be free. ^smile^

[Harlot]

Good marketing strategy buy I got to give it to the company as they are the real winners here as it persuades the contestants to buy more of their products in order to win 1 BTC. Also the thing I see here is it won't boost any new users of Bitcoin as people who will most likely join the contest are people who already know what Bitcoin is, and the game is about guessing the future price of Bitcoin which is really a hard one.  I won't be an effective tool on gaining new audiences in my opinion.

[minerjnbe]

              Cryptocurrencies like bitcoin can be used to buy things without a middleman, meaning there's less need for a bank. While the traditional banking system can charge high transaction fees, bitcoin can allow global transactions to take place at a lower cost. With these edge, it follows that Businesses specially those with website for online promotion & marketing services relies on using Bitcoin or any other Cryptocurrency in their marketing tactic.
               As what Bill Gates mentioned that " The future of money is digital currency ", it is therefore logical for businesses to integrate Bitcoin to capture the market of their goods and sevices offered at the same time rewarding their most valued clients. 

[anzhanbei1214068]

Companies are now using bitcoin as a marketing strategy.

Cryptocurrencies are very popular now, and most people are investing in bitcoin

[TheGodFather]

See the following story from Australia:

https://www.cnet.com/news/bitcoin-boost-australia-cryptocurrency-competition-boost/

Australian juice company Boost is giving away four bitcoins -- one a week, for four weeks -- to those who buy some juice and enter a code in the Boost app.

In the past, these marketing camapigns would feature a holiday they were giving away if your bought the product and entered the codes. Now it's bitcoin.

That’s the beauty of Bitcoin as with its resurgence and with how a lot of people have been using this to intensify their efforts to know and probably invest more in it. Its a side effect of bitcoin that it might be used as a marketing strategy but that is not all, major corporations would be a fool not to look into this and thus it increases the perception and awareness that bitcoin currency has on the world

[followmenot]

This is actually great thing even if it damages overall identity of bitcoin or blockchain technologies. I believe that these are affecting prices in good manner anyways. More people hear about bitcoin -> more profits.

[lifetimebitcoins]

Not a bad idea. It gets people’s attention. I would buy products that gives me a chance to win a bitcoin. Advertising companies should push this trend to their clients.

That is the main reason there are many companies start advertising that they are accepting Bitcoin, even people are also showing same interest towards spending their Bitcoins for products. They are gaining the popularity on behalf of Bitcoin-accepting.