You can do short term investment in either bull or bear markets. Both types of markets prices are fluctuating. So, the profits depends on the difference between buying and selling prices. All you need to do is to set your plan properly.
Day trade or short time investment in exchange are cool, but if you want to choose the right token to get into will be the price.
Less than 500 satoshis are good to have in day trading and also in long term.
But playing in market to have 10-30 percent profit in every buy and sell will be a good with this token price.
Long term holding are not depending on the price but on the project, white paper and project development will be a big factor.
Self research is always the best to choose the token to hold and not asking to other as some people are just riding on the hype of the coins.