Summary: A financial named Robinhood (
https://crypto.robinhood.com) platform
most have never heard of gained more than 1 million new users by offering crypto trading.
That's not entirely true. I've been using Robinhood for almost three years, basically since they launched. It blew up with millennials because it has free stock trading through a slick smartphone interface. For comparison,
Robinhood now has almost as many users as E*Trade, who has been a major industry player since 1982.
I think the huge queue indicates the current demand for cryptocurrency trading and Robinhood's target demographic -- millennials.
I would be interested to know this communities stance on commission less trades(as offered by the Robinhood exchange mentioned in this article). Some have said in the past it can be utilized as a means of market manipulation. Is that a fair assessment?
That's an issue for unregulated and opaque spot exchanges (like Okcoin and Huobi in 2016-2017). In those cases, we have to assume their profit comes from
somewhere, and that could involve taking positions and trading against their customers. Robinhood works a lot differently. They actually have a sound business model that doesn't depend on commissions: they collect interest on the cash and securities in customer accounts and charge a monthly flat fee for access to margin. With millions of customers, that's no small sum.
As I understand it, they aren't looking to profit from cryptocurrency trading. They are basically going to operate like Shapeshift, providing liquidity to dozens of exchanges. I think the plan is to use crypto to grab market share, then they'll convert some of those customers into stock trading customers. After all, commission-free trading on all assets is pretty attractive.
Not sure if I got it correctly but how it is possible to get millions sign up if it's available in the only 4-5 state in the USA.
One of them is California, which alone has 10-15% of the US population.