DAX
Own Your Data
The decentralized audience exchange
The problemToday, individuals' data is collected and stored by centralized systems without consent and the option to “opt-out” is only available after the fact. This has led to increased regulation, hacker incentives, and lost trust with consumers. Meanwhile, advertisers and researchers have proven access to accurate consumer data increases return on ad spend, leading to increased demand.
The solutionThe facilitation of audience data aggregation, organization, and accessibility is owned by a handful of centralized organizations that provide little transparency to end mers and advertisers. This black box approach has lead to massive silos of data that must be fixed at all sides of the marketplace: Data-Owners, Data-Exchanges, and Data-Users.
The DAX token (ERC20 compatible) will be the unit of exchange that enables control and rewards for Data-Owners while providing decentralized storage of data through advancements in blockchain technology.
Join the whitelist for early access to beta test our mobile and web portals for Data-Owners.
Our advantageThe market for a decentralized personal data exchange will be won with scale and trust. Our foundational data-exchange partnership with AddShoppers gives us a head start.
Foundational Network Scale100,000,000+ monthly unique consumers
5,000+ domains live on our technology
3,000+ API requests per second average
Trust + Experience6+ years of activating customer data
Proven B2C marketplace builders
TRUSTe certified Privacy practices
PCI DSS Compliant[/center]
How the data marketplace will function
Data-OwnersIndividuals need transparency into their customer record in a simple-to-use interface that’s mobile-first and browser accessible. You, as an end consumer know if you’re in-market for a car, house, shoes, etc. Why should companies have to guess what you’re interested in when you can just tell them? With DAX, Data-Owners will receive a fair share of the monetary benefit when a Data-User purchases access to their customer record.
Data-UsersThe users of audience network data will include a broad range of enterprises, non-profits, and research companies that get direct value from more accurate data, better targeting, and additional network insights between audience cohorts.
EconomicsThe overall number of DAX tokens will be 750 million. The hardcap of our total token distribution is $31M USD. The number of tokens we are offering to the public is 225 million, which amounts to 30% of the total amount of DAX Tokens. An additional 30% will be reserved for the Community for rewards, referral programs, marketing initiatives, and other incentives that encourage data contributions to the network. The combination of token distribution and Community reserve results in 60% control by the Community
BreakdownCommunity ReserveThe 30% community allocation will be used for referral programs, incentives, and marketing initiatives targeted at growing the user base.
Public PresaleWe will offer a 20% discount during the public presale stage.
Token SaleThe token sale has a fixed contribution range of 5-500 ETH.
Team & Advisors15% of the tokens will be locked up for our Advisors and our Team, and they are to be reserved on a 2 year vesting schedule, 1/24th of their allocation will be provided monthly.
Company ReserveThe 25% company reserve will be used for future headcount, strategic initiatives, and operational overhead.
GeographiesParticipants from the following countries/territories are excluded from our Public Presale and Token Sale: US, Canada, China, Hong Kong, and
Taiwan.consu