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電商巨頭樂天將推出「樂天幣」忠誠度獎勵計畫
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fbsum-caca
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電商巨頭樂天將推出「樂天幣」忠誠度獎勵計畫
March 01, 2018, 02:21:01 AM
#1
2016 年,亞馬遜的日本競爭對手樂天 (Rakuten) 收購了比特幣新創公司 Bitnet,以幫助其開發區塊鏈技術和應用程式。今天,這項商業決定的最初成果已經揭曉。
該公司正計畫推出一種名為「樂天幣」(Rakuten Coin) 的新加密貨幣,將結合區塊鏈技術及原有的忠誠度獎勵系統「樂天超級點數」,用來鼓勵全球消費者在不同的樂天服務及市場上購物。
樂天執行長三木谷浩史 (Hiroshi “Mickey” Mikitani) 在巴塞隆納的「世界行動通訊大會」上宣布了這項消息,他將樂天幣形容為一種無國界貨幣。
然而,目前尚不清楚這項服務將於何時正式推出。也不知道樂天幣是建構在該公司自有的區塊鏈上,抑或是使用智能合約運行在其他現有的區塊鏈上,例如以太坊、NEM 或 NEO。
在樂天之前,世界各地的許多大企業也試圖找出自己的加密貨幣策略,作為新的融資平台、用於貨幣投機、國際匯款、作為新的支付手段等等。而樂天幣計畫似乎可以看出該公司的兩項意圖:
首先,透過排除匯率費用和其他法幣購物的問題,樂天希望推動更多國際顧客的消費。
其次,加密貨幣在如今是熱門議題,如果人們看到他們的紅利點數是建立在區塊鏈上,那麼原本對樂天超級點數不感興趣的消費者可能會因此轉向該平台購物。
樂天目前在全球擁有數十億用戶,並在 2017 年創造了 88 億美元的營收。樂天用戶只要在網站購買商品或服務,便可以獲取超級點數,而超級點數可直接折抵消費金額,或兌換其他商品或服務。自 15 年前啟動忠誠度計畫以來,樂天已向顧客發放了超過 1 兆的超級點數,相當於 91 億美元。
和競爭對手亞馬遜一樣,樂天也有自己的「虛擬行動通信業務」(MVNO) 計畫,因此樂天幣未來也可用於樂天推出的電信服務。
樂天發言人表示,已有一群人對於跨國購物感興趣,因為 「人們想要在其他地方無法取得的特殊物品」。在該公司最大的日本市場,有超過 44,000 個商家在樂天出售商品。而其他子公司,包含法國的最大的電商平台 PriceMinister 以及美國最大的現金回饋購物網站的 Ebates,這些樂天旗下的企業可能都將加入樂天幣體系當中。
在大會上,三木谷浩史還透露了其他發展目標,包括申請為日本第四家行動營運商,以及擁有 10 億註冊用戶的通訊軟體 Viber 的擴展計畫。
三木谷浩史強調:
我們和亞馬遜截然不同。基本上,我們的理念是重新建立零售商和商家的銷售網路,我們不想斷開他們與客戶的聯繫,而是起到催化劑的作用。那是我們的商業哲學,不僅僅是提供更多便利,而是如何賦予社會權力。
xoxkr94629
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Re: 電商巨頭樂天將推出「樂天幣」忠誠度獎勵計畫
March 01, 2018, 02:52:17 AM
#2
QQ币表示不服,就是优惠卡换个形式包装一下。
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