[2018-03-06] Bitcoin on Lightning Too Risky? Maybe Ice Cream Will Tempt You

[miningfool]

I scream. You scream. Crypto screams for ice cream?

At least that's what three college students are hoping for in starting an ice-cream delivery service in San Francisco, one that will run solely on bitcoin's in-development Lightning Network at launch.

Dubbed Block and Jerry's, a play on the popular U.S. brand Ben and Jerry's, the service was created to give real consumers a reason to push forward the bleeding-edge payments technology - one that, after years of ideation, is just now beginning to see real testing and use.

"We think that this is a motivating factor to jump into bitcoin and start playing around with the Lightning Network and getting to understand it," Block and Jerry's co-founder Rob Durst told CoinDesk.

https://www.coindesk.com/bitcoin-lightning-risky-maybe-ice-cream-will-tempt/

[chocomartin]

I get that they're trying to push the use of Lightning, not to be a pessimist, but their demographic is fairly minuscule and may possibly lead to underwhelming sales. Their target market are people who are more inclined to order ice cream and have it delivered to them than just going to a store and buying it themselves, these people must also be in possession of bitcoins, additionally these people must also be willing to spend their bitcoins which is somewhat rare since more and more people are treating btc like a stock more than a currency.

[superjeyy]

I don't understand the need to overcomplicate things just for the sake of purchasing ice cream. I don't see any innovation or progression whatsoever in this case. I just hope that the company knows what they are putting themselves up to and how much risk is at stake here for the sake of ice cream. I mean the idea is there, but why does it have to be something so staple and available in each market you go to? I really cannot comprehend the goal of this venture thoroughly. I am all in with the use of crypto, but this is just really something.

[veleten]

judging by the speed at which the Segwit adoption is going
them icecream business aspiiring students are going to wait quite some time
before the Lightning network is operational and used properly
also how would it suck if you call an icecream delivery and they asked you to pay in bitcoins you do not know about
don't get me wrong,I'm totally pro new bitcoin businesses but this dilevery cannot depend on whever people heard about bitcoins or not,this would
limit their potential client base too much