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October 11, 2013, 04:29:10 PM |
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I'm writing to describe the latest "game" in Dragon's Tale, but also to share an interesting unintended consequence of a decision that I made months ago. (these effects are so interesting - this is why I love designing MMOs.)
Since early on, large jackpots in Dragon's Tale have been announced game-wide and accompanied by fireworks displays. Announcements like "A Major Jackpot of 1.450 BTC by Emperatorzs on Fence: Watch Beetle Downs for a display of Mmmmmm Donuuuts in 15 seconds" would be heard several times an hour.
The first unexpected effect was after I added drinks to the game: These were a way to buy yourself a fancy visual treat that pays off - sometimes less than the cost of the drink, sometimes more. Drinks could also be bought for friends in the game, and it became a popular custom to buy a round of drinks to celebrate a particularly large win.
Over time, some of our top players began to notice that these "rounds of drinks" were sort of expected, and it was always by players that themselves seldom had large jackpots (because they only played for low stakes, didn't deposit, etc.) And so they asked if I could give a way for them to turn off these jackpot messages so that they wouldn't be constantly pestered for free drinks. These were our top players, so of course I accommodated the request.
So fewer and fewer jackpot messages were displayed. The amount of play was still great, but players commented that the game seemed very quiet, and I noticed a fall in active players. It was logical to conclude that this was causal. My dilemma though was that I could not simply remove an option that many players liked.
I explained all of the above in-game, and brainstormed with players about solutions - at the suggestion of Zebedee, we created a sort of lottery: Daily drawings for 50 BTM (0.05 BTC), weekly drawings for 500 BTM (0.5 BTC) and a monthly drawing for one Bitcoin. For each "Major Jackpot Message" that you generate, you get one ticket to each of the three drawings.
Immediately nearly all players turned their Major Jackpot messages back on; numbers improved across the board, and the game once again felt alive. Yesterday's peak was 44 players.
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