Will the new trend force Instagram to create its own cryptocurrency?

I think everybody had noticed that at the beginning of 2018 a lot of large and well-known companies announced their intention to switch to blockchain technology and create cryptocurrency. It seems like this spreading trend shows all the crypto-skeptics that crypto is not going to "die" in the nearest future. And the behavior of huge influential companies clearly shows their understanding of this fact. Otherwise, nobody wouldn't even consider spending its precious time on crypto, unless believed in its profitability and reliability.

Telegram (TON) was the first company to make a lot of noise, during the launch of its ICO. As a matter of fact, it turned out extremely successful. After its 1st private PreSale Telegram increased its initial stakes for 2nd PreSale to 1.7 bln dollars and even announced that there won't be any public token sales.

On 27 February the biggest Japanese e-commerce company and one of the biggest in the world, the rival of Amazon, announced that is going to switch to blockchain and create its own cryptocurrency called Rakuten Coin.

Right after that Amazon declared that it is going to create its own crypto too (Amazon Token) and even create Amazon Cryptocurrency Exchange. The majority of crypto enthusiasts already think of Amazon Coin's potential to become a worldwide currency based on the worldwide spread of this brand and its services. And all the grounds to consider such possibility are justified.

Lately, even Viber announced the launch of its own cryptocurrency.

Who's next?

I was thinking of Instagram. This platform is one of those who really needs inner circulating token or cryptocurrency, to be able to stimulate its users and create the ability to monetize their creative initiatives, popularity, and advertising campaigns. Today only very popular users can earn money from their activity on Instagram, publishing advertisements on their pages and receive payments through external payment services, according to the agreement terms with the advertiser. With its own internal cryptocurrency, it would be much easier, safer and more convenient. The user could receive his earned tokens on personal account and could withdraw them to his crypto-wallet or exchange.

It is worth noting that Instagram's rivals have already implemented this idea. And must say, technically, they are already ahead. Currently pending ICO project called Selfllery has already implemented a similar model. Selfllery represents a social platform for visual content monetization. As the Instagram itself, it is an app, where users post and share their photos and videos. But, unlike Instagram, Selfllery rewards users with cryptocurrency for their activity and popularity of their content. It has its own YOU token. Seems like ordinary likes are not in trend nowadays, and Instagram's competitors are already far ahead.

I think it is the right time for Instagram to think of launching its INSTA token or something and make more benefits available to its customers.

What do you think? Will the existing crypto-trend and competitor's step forward force Instagram create its own cryptocurrency? Is there really such a necessity? And which of the abovementioned potential coins will be more valuable and liquid?