WHAT DO YOU THINK ABOUT RE-BRANDING

[boyz97]

Hello, I just need to make some discussion about re-branding  

- What do you think about re-branding?
Example : Today i got email about bitcoin.co.id changed to indodax



- Re-branding it's good?

- If you think it's not good tell me why?


Thank you

  BOYZ97  

[groundcontrol67]

It seems that normally it's fairly pointless as a task. I do not think that a new brand is greatly going to change the fortunes of a coin within the crypto space. If the fundamentals are solid then it should be a success, if they're not then they should focus their attention on that instead of on changing the name and logo.

[CryptoAlphaStar]

A lot of companies re-brand in one moment of their development or another.
Startups often re-brand because they haven't started with the most accurate brand in the beginning. So it is something completely normal.

[Subkarnas]

Hello, I just need to make some discussion about re-branding 

- What do you think about re-branding?
Example : Today i got email about bitcoin.co.id changed to indodax

https://i.imgur.com/RkZ6sqx.png

- Re-branding it's good?

- If you think it's not good tell me why?


Thank you

  BOYZ97 

It can relatively be seen good by people but it can as easily become a red flag. Example by how investors in stocks see a rebranding of a product: either the sales/business model are a bust or there was a scandal and the company is holding by the threads trying to salvage what is left. It can also be seen as a good thing if the company has a long lasting reputation and just wants to "spoli" themself/their product witha rebranding on an anniversary or other big (and ofc good) event.