If you know that cryptonote coins work on difficulties, the more the hash rate is more the difficulty is, So ASIC machines can help coin developer to stable the price and only mining at low difficulty will get a benefit in an early stage.
It depends on what type of project is, I think. It may be helpful to spread coins into the market at the early stage for some projects, but it has very negative impact on those projects targeting to mobile phone mining and video mining.