Probably never, but if they did Bitcoin would have to have some worldwide recognition as legal tender and currency. I won't say it will never happen but this will take at least 5 years before it becomes a consideration.
On central channels it is really impossible, but on small channels with small auditory they can create something like that to people seem them somehow unique and to attract attention. I believe that if such show would appear on our TV it really would awake a lot tog attention and the interest, so nothing is impossible