The original was this one I think:
http://www.milliondollarhomepage.comIt's really a silly concept which needs to go viral to be beneficial to any of the advertisers. Then, any surge in unique traffic would quickly die off as their is no content to attract a dedicated audience. Add to that the fact the vast majority of traffic would likely be other advertisers - meaning there's little chance to reach the intended consumer.
This was a good idea for a college kid trying to make a buck back in '05, but the ad industry is far too advanced at this point. If I were you, I'd not waste much time on this project.