I'm saying the amount of likes the page has doesnt match the amount of actual interaction the post have. I'm not trying to point fingers or say paying for facebook likes is a bad thing, its just not a very accurate measure of interest.
CGB isn't paying for likes, that's cheap and you can get a lot of them.
They are paying for page advertising, which is something else..
Yeah, exactly, that distinction needs to be made.
We have an ad budget with Facebook and it has equated to a certain number of likes per day. Does it directly translate to a more active market? No, probably not 100%. But there is some legit follow through from the advertising. And that was why we posted marketing updates with screen shots.
It's one part of a PR push...get over it.