It'll be the new trend if this one will be successful. But I think it's really hard to know if we should invest in this company or not, as you know, it's just a project on the internet, how do we know if they're using real information about their company or not? Or this company is really existed or not? I think it's very risky. Using their token to trade on crypto exchange is still better, I think so.
We can do an research about their team and business plan. In my opinion, its like investing to penny stocks, its quite risky, but those penny stock companies are old fashioned, while [Suspicious link removed]panies are all about the future and new technologies. these factors gives an advantage to such companies