ico marketing

ICO Marketing is promoting your product for generating crowdfund in order to do develop the project. Its like startup marketing where funds used be collected from investor companies or individuals while here it is collected from people of interest.

There are various aspects of ICO marketing. Few of them are:
1. Airdrop
-It is token distribution within community members in order to create awareness towards project. It can be done before the ICO launch.
-Most of the projects organize airdrop after ICO. For example, Lympo.
-Many popular projects organize airdrop as they have already collected total cap from private sale. Ex, Ontology, Definity.
-And, few projects distribute their partnership tokens involved community. Ex, Quantstamp.

2. Announcements
- It is the publication of each and every updates and milestones that a project achieve on popular platforms including Facebook, Twitter, Medium, Reddit, Telegram, Discord, Bitcointalk etc.
- Apart from that, announcement related to ICO and exchanges listing dates fall into this category.

3. Press Release
- It is announcement of what is the actual project, how it works, use cases, partners etc. on known crypto platforms like 99Bitcoins, Cryptoground, Forbes, INC, Investing.com, TNW etc.
- Apart from that, ICO listing on ICO review sites such as ICOTrack, ICO Drops, ICO Rating, ICO Bench etc.

4. Bounty Campaigns
- This is the most common marketing strategy that most of the projects implement.
- Facebook Campaign: Make various of posts and announcements on facebook by participants and reward them.
- Twitter Campaign: Participants post various tweets with specified hashtag and rewarding them through token.
- Translation Campaign: To spread complete details of projects by whitepaper translated through experienced translators and reward them.
- Bitcointalk Signature Campaign: Every participant holds specific signature having design and links redirecting to ICO and post certain number of post throughout the forum under various category.