So people value the recommendations of friends and family over the glossy, purpose-built ad campaigns fired at us by major brands. Who knew!
To be honest, it’s hardly surprising when you consider the level of ‘noise’ we’re now bombarded with on a daily basis.
But at Howdoo, we believe such ‘influencer marketing’ should be more of a user and community-driven activity – with rewards for engagement shared among those people actively involved in creating new, exciting content.
But what say you?
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