We've seen so many ICO projects that are in the domain of gaming/finance/investment...
Let's discuss some non-norm projects
I'll start -
1. Thug Coin
2. Martini Fashion
3. ...
Except for the novelty, there is not much for a reason to watch an ico project like that, most of those projects are not really innovative, they are just trying to introduce the blockchain and their tokens in something that does not have a lot of relationship with the blockchain and that is not going to benefit a lot from using it, and as such those projects are condemned to fail.