ICO Analysis: Uulala
Published on June 23, 2018
By VlaSemTeamTwo executive team members stand out in particular.
Oscar Garcia, CEOBackground – IT, Entrepreneurship
Relevant experience and achievements:
1) SEO Experience in Explore talent – creating online sales channels
2) Created web90x – e-commerce company
3) CEO in Batched – platform for services used by online merchants (mainly processing)
Oscar has relevant experience in programming and business development. It is clear that he has an understanding how to work with merchants and payment processors. Based on his contacts he is creating Uulala. He also has experience running a company, which alone is important.
A major issue is that he does not have experience implementing global projects.
Frank Dicrisi, COOBackground – Statistics
Relevant experience and achievements: COO in Atlantic Pacific Processing Systems, Inc. (payment processor).
Frank has a relevant experience, education and connections.
Alan Alvardo, CTOBackground: IT
Relevant experience and achievements: Ten years experience in IT; especially noteworthy are his jobs at Ktapulta Ventures and Opencap (both companies are involved in financial services in Mexico).
VerdictUulala offers a traditional use of blockchain for payment facilitation. The project is rather ambitious, has a clear business strategy and focus on the LATAM. The team is educated and has the necessary connections with the payment processors, electronic payment providers and merchants.
Risks The token use case is supplementary. -0.5
There is quite a big difference between private sale price and public sale prices. -1.5
Competition is rather fierce in this segment. Finance is the first sector that has been disrupted by lockchain. -1.5
Low hype level. It seems they are mainly focused on regional marketing and do not have big brand awareness inside global crypto community. -1
The token will be harder to list with the multichain tokens on the exchanges. -1
Had cap is rather high for the current market. -1
Growth Factors Idea and business case are clear. +1
The company has provided potential sales projections. Judging from the number of users they plan to have, their network can achieve a very high transaction volume and capitalization in the long term. +1
A focus on Latam, with relevant connections in the industry can allow Uulala to penetrate market fast. +2
MVP is available, and they are planning to launch their app after crowdsale. +3
Buyback mechanism is in place. +1
The company has managed to secure several relevant partnerships like YipTV (streaming service), Federal Consumers Association (which can bring a lot of users for their platform) and Bitlumens (provides lending options). +2
Team is above average, well built and educated with a relevant connection in the industry. +1.5
DispositionUulala has a noble vision of providing financial services in unbanked regions with a focus on LATAM. They have a team with the necessary skills and background as well as partnerships to back them up. However, there are many risks and ROI maybe not doing so well in the short term. After they get many users on board, it could be a good investment in the long term. I would say it is a good investment for people who share their vision and could use their app in the future. Uulala gets 5 of 10.
Proof: https://hacked.com/ico-analysis-uulala/
