We will continue our acquaintance with our team. Today we will talk with the financial director Ilgizar Rakhmatullin.
Ilgizar has experience in banking, he is an expert in finance, securities and project management. In the financial markets since 2004. In 2011, he founded a business representative office of the Czech plant for the production of agricultural machinery, in 2015 he founded a chocolate factory from scratch. Ilgizar is a versatile personality, he has experience in creating business processes, economic models, marketing and sales. Today we talked with Ilgizar Rakhmatullin and interviewed him.
- Good afternoon Ilgizar, it's nice that you gave us time. I would like to start with this question: When did you become interested in crypto-currencies and what was the cause of this interest?
- For the first time I learned about crypto currency in the distant 2011, of course it was bitcoin. As now I remember its cost was within a few tens of dollars. My first attitude was in a negative light, I thought it was another pyramid or something like that. As an asset, I did not consider it at all, I heard news periodically every year or half a year, but also did not pay much attention. But, at the end of 2016, when the bitcoin course started to take off, it became interesting to me, what is crypto currency, blockade and what to do about it. While delving the course flew upward, but since usually in the financial markets adhered to conservative methods of trading decided not to invest, see what happens next. I bought the first crypto currency in the fall of 2017, it was Waves and Nem, and did not regret it. Deeper and deeper into the world of detachment and crypto-currencies, I began to understand that the future is behind it, but although this area is at the development stage, we will see many positive changes in the near future. These are new prospects and opportunities for different industries. In the case of crypto currency, a lot of advantages are the speed of operations, transactions are much cheaper, increase in purchasing power, attract investment, etc.
- Let's talk about ARCUS.CITY. What interested you in this project and why did you decide to become part of the ARCUS team?
- We began to discuss the ARCUS project at the end of 2017. Leo suggested the idea of creating an application in augmented reality in which you can combine the process of playing and advertising. I really liked the idea, now a large number of companies are looking for opportunities to attract customers, are in constant search of new advertising channels. Having experience in start-ups, I immediately undertook to calculate the economic model and came to the conclusion that we have all the possibilities for a successful ICO. We analyzed the cost of advertising, impressions and clicks on all major advertising platforms. Analyzed the budgets of large, medium and small companies on advertising costs for their conversion and ROI. The main advantage of our project is that the advertiser can use not only the standard targeting offered by social networks or other sites, he can manage the behavior, choose at his discretion certain geolocation, conduct different events, post promotional codes, introduce any game processes and many other possibilities. Our project will be interesting to a wide range of advertisers and the cost from traditional advertising platforms will not differ much. In each project there are risks, we are trying to analyze everything to the smallest detail, so the main economic model is at the testing stage and the final version will be presented this summer. But already now we understand that the project has a huge potential, in our application we combine two rapidly developing markets, which every year will gain their potential, in addition, this is a new channel for advertising.
- Your project could pay off at the expense of advertisers, why do you conduct ICO?
- Holding the ICO will allow us to collect the necessary amount for the implementation of the Arcus project, we want to provide a ready-made product for players and advertisers. ICO will expand our project beyond Russia, allow us to introduce more gaming processes into the application, for this we need to expand the staff. And yet, ICO is a great opportunity for investors to feel part of our project, to buy tokens at the lowest price, for only $ 0.01. But most importantly, holding ICO gives an opportunity to learn about the project to a large number of people and in itself is an excellent channel for promoting our application around the world!
- At the first ICO, you plan to raise $ 200,000, but to implement such a global project you need clearly larger amounts. Why this particular figure? What will investors spend on?
- Yes, I agree that for our project we need an amount significantly exceeding $ 200,000. Now, according to statistics, many ICOs have only an idea and most of them either can not raise funds, or it turns out to be so-called "scum", and the trust of crypto-investors has significantly decreased to new projects. Therefore, we decided to hold fundraising in two stages. At the first stage we plan to create an alpha version and release it for testing, this will make sure to our investors that we are a serious company and do our work. To the main ICO we will already release a beta version and will be able to start selling to advertisers. What will $ 200,000 go to, of course, for technical support, for paying office, employees, advertising campaign, partially bounty campaign to the stage of the main ICO. These tools will significantly accelerate the creation of the application and, moreover, will show interest in our project, but in any case we will continue to implement the project, despite the results of the preliminary stage collection.
- Tell us about your achievements, both professional and personal.
- My first startup was connected with agricultural machinery of a narrow direction for gardens and vineyards. I created a full-fledged representation of the Czech plant, it was possible to significantly increase brand recognition, customer loyalty and, correspondingly, increase sales times. I had to participate in various events, exhibitions and thematic conferences. We worked out various financial measures to stimulate sales, such as leasing, installments and so on.
In 2015, my eye fell on the production of natural chocolate. The analysis of the market, its potential was carried out. At the end of 2015 we started production, natural, without chemistry, chocolate. They found suppliers of cocoa beans, oils. The product was tested, and focus groups were also conducted. For approval of the final recipe, as now I remember, it took 5 months, but we achieved an interesting result, and our products appealed to consumers. We carried out deliveries to specialized shops, to regional networks and constantly expanded the sale of products. The most important thing was feedback from our consumers, responsive to changes in trends and preferences. In general, I always liked to deal with financial projects, calculations, building business processes, economic models.
In the financial world, I plunged into 2004, as a member of the bank. Got a lot of invaluable experience in banking. Also in 2004 he became interested in financial markets, the idea of the markets by that time was already there, but only theoretical.
In 2009 he defended his diploma, the topic was connected with derivatives. In my free time I read a lot of literature from scientific articles on astronomy, quantum physics, and modern prose. I'm fond of psychology. In youth I was engaged in single combats - karate, aikido, now I also try to lead an active life.
- Thank you for your responses. We will watch your development. Maybe you want to say something to the readers at last?
- Now the world is developing very quickly, especially related to crypto-currencies and blockbuster, a lot of interesting and not so many projects appear, and as I have already said a lot of "scum", so I recommend that you carefully study and analyze the projects when choosing. We, in turn, will be glad to receive feedback and answer any questions related to our project.
Ilgizar Rahmatullin is open for communication and will gladly answer your questions. You can contact him in any convenient way for you:
Linkedin:
https://www.linkedin.com/in/ilgizar/Facebook:
https://www.facebook.com/ilgikaVKontakte:
https://vk.com/id442396177Instagram:
https://www.instagram.com/arronax83/
