The era of Initial Coin Offerings
By Daniel Pichler
May 04, 2018
ICO
ICO is the buzzword of the year 2017. Similar to the phrase “Startup Unicorn” it rapidly found its way to startup pop culture. (Check out this YouTube link.)
At many blockchain and cryptocurrency related events i have presented, I repeatedly encountered the question ‘have you invested in an ICO’. This supersedes the ‘do you own bitcoin’ question, which largely dominated throughout the years 2012-2016. People who now own Bitcoin or Ether have at least heard about ICOs and marketing credit as well, as ICOs have become big business, with currently 3108 ICOs from 338 different countries listed on the website icobench.com as of May 2018 alone. This does not include other forms of crowdsales or cryptocurrency projects which did not undergo the ‘traditional’ way of Initial Coin Offering.
