Well why do you have to single out Bitcoin in the first place? You know, the popularity of Bitcoin is not as much as that of fiat's.
It's something we have to get used to.
1) Bitcoin is still somewhat of a niche market.
2) Bitcoin is experiencing the highest level of mainstream media coverage ever because it's the hottest subject to talk about (positively or negatively), financially.
3) Bitcoin enjoys far more popularity than fiat. There is a difference between forced usage, which applies to fiat, and actual popularity of an emerging asset/tool such as Bitcoin that offers everything fiat does, but in a far better way.
People aren't specifically talking about fiat because of how much of a hardcoded aspect it is in their lives. I am quite sure that eventually, when Bitcoin gains more ground in the regular economy, enjoys more acceptance and adoption, Bitcoin will be what fiat is right now; a normal payment instrument. All the nonsense we experience with crypto in general right now, perfectly shows how far away from that sort of acceptance we are, and thus how much potential there is left for us to gain. Bitcoin is the main currency, but as Bitcoin grows, so will other crypto currencies. People should use that as an opportunity to convert their fiat wealth to Bitcoin and not constantly complain about what the media is doing. The sooner people do that, the lower their exposure is to this damaging system only meant to make everyone poor.