Is this not similar to a pre-mine?
Are you suggesting that it would be more fair if the team would created a game and give all the tokens out form the very beginning, when they are cheap?
It does not say, where those coins are going, so I presume that the developers are taking those coins early on a pre-mine to make massive profits when the tokens rise in value in the future. Like the Founders of Ethereum did, when they dished out coins to their so-called founders.
![Roll Eyes](https://bitcointalk.org/Smileys/default/rolleyes.gif)
It is like someone giving millions of shares to the inner circle of friends, before they go public.
![Wink](https://bitcointalk.org/Smileys/default/wink.gif)