Japanese I.T. Giant Fujitsu Unveils Blockchain Platform for RetailersJapan’s I.T and computing equipment giant Fujitsu announced the launch of the cloud-based Fujitsu Intelligent Society Solution Blockchain Asset Service on June 6, 2018.
Via an official announcement, the company revealed its plans for the use of blockchain technology in retail sectors – such as digital points, stamps, and coupons – aimed towards tourist sites, markets, and shopping centers.
Using the service, customers will be able to collect digital stamps by scanning QR codes in designated areas and redeem them for benefits and coupons in selected shopping or retail stores.
The collected information and usage data will be recorded on Fujitsu’s hybrid blockchain. Additionally, it will be linked with user information for use in related analysis.
Fujitsu aims to connect promotions and shopping events with its blockchain platform, in turn augmenting the customer footfall for partner brands.
The announcement stated:
“At the same time, they can also more effectively set strategies for regional revitalization,
based on the activity patterns of users seen in the analysis results, and on such factors as the use of the coupons and other benefits.”
https://www.ccn.com/japanese-i-t-giant-fujitsu-unveils-blockchain-platform-for-retailers/