So how ASKfm differs from its competitors?
We'll need to explain more what current ASKfm is, so it will be more clear with whom ASKfm 2.0 will be competing with on the market.
Current ASKfm is a secure social network where young people can hang out together and ask for advice or opinions on anything that's on their minds, without worrying about the social barriers that exist in the offline world.
On ASKfm, there's no need to feel self-conscious or nervous about what you ask, or the answers you'll receive. What's more, the feedback comes directly from your peer group, meaning it's relevant, helpful and delivered without judgement by people that want to be heard.
It's getting opinions on which outfit to wear, or what album to listen to next.
It's finding out more about that person you like, in an anonymous way.
It's discovering the rules of social interaction in your own time, at your own pace.
Current ASKfm is a hybrid between Content generation and Messenger with Anonymity being its key differentiator. We were not competing with features of other apps, social networks and messengers directly (Instagram, Facebook, Messenger apps), but we certainly were competing for attention of our users and space in their phones.
ASKfm 2.0 is about adding more meaningful content through incentivizing the knowledge sharing, and about adding the fun learning option for users. But as a conversation goes through Q&A format we might start to compete with existing Q&A apps like Quora, and e-Learning platforms.
So, the short answer about ASKfm 2.0 competitors would be Social networks + Messenger apps (Instagram, Facebook, What's App etc), Q&A (Quora etc.) and e-learning products (Coursera, Udacity etc). Please stay tuned for the detailed positioning schemes in the whitepaper.
