Some of the media outlets who have said they will be here include:
Al Jazeera English
Wall Street Journal
The New York Observer
CNN / Money
I've been thinking about this event too, as there are a fair few media outlets that will surely have a very large reader base, Bitcoin will have ALOT of coverage during/after this event.
I would guess that leading up to the event the price will increase anyway, as speculation from miners about the media exposure will surely get everyone thinking about a price rise.
I think it's possible we could see the price go up to $12, maybe higher if some speculators invest enough before the event - Then depending on how well the event goes and how much media exposure it actually gets we could have rally upto $20 or more, but i'm no expert with figures like this so i'll see what some more experienced people think
Before the event i should have more than doubled my mining capacity, so i'm hoping that the coverage is big enough for us to see a big influx of investers.