DataBlockchain.io: Start-Up Use Case https://medium.com/dbc-io/datablockchain-io-start-up-use-case-fe5ebee0e266According to Statista, $100.7 billion will be spent on digital marketing in 2018, with an estimated $130 billion by 2020. This statistic doesn’t take into account how Datablockchain is going to impact the industry. As a one stop shop for billions of data records, small to medium sized businesses will finally be able to access affordable, quality data, that was previously inaccessible.
Traditionally, companies would have to purchase large, disparate data sets, which are not only expensive, but difficult to store, without the proper infrastructure. Using DataBlockchain’s platform, even small companies can obtain multi-sourced, quality data that applies to their niche market space. By democratizing data and flattening the current model, DataBlockchain is positioned to be a category killer aimed at disrupting the current big data/marketing landscape.
With an extremely user friendly interface, all different types of companies, even start-ups can ensure that they’re getting quality data they need to improve their marketing efforts and access a customer base that was previously unattainable.
For example, Brock is a life-long surfer and entrepreneur. Unfortunately, Brock’s wife forced him to move from beautiful, sunny Orange County, California to cold, surf less Saint Josephs, Michigan. Brock had heard that there was the occasional wave on Lake Michigan, but didn’t expect to find a passionate surf community nestled in the Midwest tundra. Being the entrepreneur he is, Brock realized that there was potentially an untapped market and wanted to see if there was enough demand for a surf shop on the great lake. Using DataBlockchain, Brock could scan through the list of available records and determine if there are enough people to brave the cold, icy waters of Lake Michigan to warrant the building of a surf shop. In addition, he would be able to quickly target his niche, among the billions of records available, and reduce his customer acquisition cost.
In addition, it is important to note that no previous cryptocurrency knowledge is needed to use our platform. We make it easy for even those with limited technological prowess, to benefit and acquire data from our one stop data shop. While using utility tokens was previously complex, the DBCWallet can be used to pay for transactions with a single click and makes the entire process easy and intuitive.
Overall, DataBlockchain will revolutionize the way that start-ups and other businesses utilize and gather premium-quality data for their businesses. We look forward to seeing you on the DataBlockchain platform soon!
