[ANN] XCHNG by Kochava Labs SEZC - Backed by #HASHED

[kieran_84]

What are the requirements to participate in the white list?

The legal team is still evaluating the status of certain countries for whitelisting purposes, however you may attempt the whitelist here: https://www.xchng.io/whitelist/

And what would be the soft cap and hard cap of ICO?

Hard cap/Soft cap, prices, etc. will be determined by the bidders during the auction as we are running a Dutch auction.

The crypto community gets to determine the price of the token in the crypto presale!  Instead of Kochava Labs setting the price, the crypto community will set it through a Dutch auction. This type of structure is an auction in which the price on the token is lowered on a graduated scale over a duration of time.  A Dutch auction is a method for pricing tokens whereby the price of the tokens offered is lowered until there are enough bids to sell all tokens. All the tokens are then sold at that price.

To use the XCHNG tool should the professional have experience in digital marketing?

The platform and smart contract UI builder will be very user friendly. The platform has optional actors (Measurement providers, ratings, payment, etc.) that are optional which will require some additional knowledge but it can be as simple or advanced as needed.

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[lps21]

DIGITAL ADVERTISING TOMORROW:

A Global Distributed Ledger Facilitating End-to-End Workflow

We see a need for an alternative technological approach that would facilitate the transaction
of IOs via a crypto-based distributed ledger. This unifying and open approach would
enable all parties that participate in the workflow of the IO to transact together. These
actions start with discovery and negotiation and move through the lifecycle of execution,
measurement, payment, and participant ratings.

For more on this download the whitepaper here:  https://www.xchng.io/white-paper-download/

[Felicisimoiii]

Hi everyone, we are excited to share this yahoo news article with you!

Verasity And XCHNG Partner To Enhance Digital Advertising

"A disruptive next-generation video platform has announced its participation in OnXCHNG, the XCHNG partner program. Created by Kochava Labs SEZC ("Kochava"), a research and development subsidiary of Kochava Inc., XCHNG is a revolutionary blockchain technology that centers around insertion orders (IOs, otherwise known as advertising contracts) and a verifiable ledger for the buying and selling of digital ads."

https://finance.yahoo.com/news/verasity-xchng-partner-enhance-digital-134000256.html?guccounter=1

[lps21]

Hi Everyone! Don't forget to follow us on our social media pages below:

Twitter: https://twitter.com/onxchng
Facebook: https://www.facebook.com/onxchng/

[kieran_84]

Hey all,

Check this out, XCHNG gets a mention in this TechHQ article:


https://techhq.com/2018/05/does-blockchain-have-a-place-in-media-advertising/

[lps21]

The XCHNG platform is designed to support the high-speed demands of the digital advertising ecosystem with five key advantages

1) Direct transactions via an encrypted smart contract insertion order (IO) for ad deliverables

2) Related matching and activation of audiences

3) Streamlined efficiency and security

4) Next-generation system of transaction record for all ecosystem participants

5) Token framework to give digital ads the status and security of a true asset class that can be traded

More on this in the owner's manual here: https://medium.com/@charlesmanning/an-owners-manual-to-xchng-token-holders-4ec3d76c9975

[Felicisimoiii]

"The key benefits for digital advertising are stability, security, efficiency, and transparency. Blockchain creates this amazing opportunity to introduce across the ad ecosystem all four of those things." -- Charles Manning, XCHNG founder

Listen to the interview with Charles Manning here: http://ed.gr/uu2f

[kieran_84]

“We’ve built a system from the ground up knowing that consensus was one of the hardest things in blockchain to have a fast, high volume throughput. In digital advertising, you’re dealing in record counts of multiple millions per sec of ads that are being displayed and shown. Any blockchain implementation has to keep up, so we built something from the ground up that can handle that speed and volume while also having first-class actors in the ecosystem that are specific to advertising.”

--Charles Manning, XCHNG founder, at Consensus NYC See the interview here: https://www.pscp.tv/NASDAQ/1vOxwAEYNkEGB

[kieran_84]

ExhangeWire recently spoke with XCHNG founder, Charles Manning, about the solutions that blockchain technology brings to digital advertising.

Read about it here: http://ed.gr/usxu

[kieran_84]

Hi everyone, we are excited to share this yahoo news article with you!

Verasity And XCHNG Partner To Enhance Digital Advertising

"A disruptive next-generation video platform has announced its participation in OnXCHNG, the XCHNG partner program. Created by Kochava Labs SEZC ("Kochava"), a research and development subsidiary of Kochava Inc., XCHNG is a revolutionary blockchain technology that centers around insertion orders (IOs, otherwise known as advertising contracts) and a verifiable ledger for the buying and selling of digital ads."

https://finance.yahoo.com/news/verasity-xchng-partner-enhance-digital-134000256.html?guccounter=1

Hey all, here is some more which has been recently released on this news:

https://www.prnewswire.com/news-releases/verasity-and-xchng-partner-to-enhance-digital-advertising-300672357.html

[lps21]

BLOCKCHAIN, XCHNG, AND THE FUTURE OF ADVERTISING WITH CHARLES MANNING AND ANIL KUTTY

“Blockchain directly impacts advertising by enabling a number of use cases/applications in the advertising ecosystem. It can be used for the trading of media, similar to the way commodities like gold or crude oil are traded. It’s also an ideal registry for non-fraudulent publishers to tackle the rampant fraud in digital marketing. Additionally, its benefits can be extended to data-sharing among competing TV networks, incentivising users for sharing their data for advertising and as an efficient digital marketing ecosystem without intermediaries.”

Check out the Q&A here: https://blog.dcmn.com/blockchain-xchng-and-the-future-of-advertising-with-charles-manning-and-anil-kutty/

[kieran_84]

“We’ve built a mechanism where digital ads can be traded like an asset class. We take the contract between a buyer and a seller of a digital ad and turn it into a smart contract. Then, that smart contract can be traded from party to another party.”

--Charles Manning, XCHNG founder

Watch this interview here: https://www.youtube.com/watch?v=6cqGnu4jSLQ

[lps21]

5 Key improvements:

The XCHNG framework will bring 5 key improvements to digital advertisining:

1) It will facilitate the workflow of buying and selling ads through a smart contract IO.

2) It will enable the related targetting and activation of audiences.

3) It wil bolster ad-spend efficiency and security.

4) It will facilitate the adoption of a next-generation advertising system-of-record for all participants

5)It will tokenize the framework to treat digital ads as a true asset class.

Check out the website here: https://www.xchng.io/

[ranggenga]

Looking on the list of the advertising partnership, I see that those are famous names that already exist in the online networking or online markets.
I hope the project will have a lot of investors and the project working smoothly.

[Felicisimoiii]

“We’ve built a mechanism where digital ads can be traded like an asset class. We take the contract between a buyer and a seller of a digital ad and turn it into a smart contract. Then, that smart contract can be traded from party to another party.” --Charles Manning, XCHNG founder http://ed.gr/usw4

[Mi chael]

yeah I think your project is worth following, because I think your project has a good concept. good luck for your project.

[Sammied]

yeah I think your project is worth following, because I think your project has a good concept. good luck for your project.

Hello Mi chael, thank you very much for the support. Do have a nice day.

[brjameng]

Digital advertisement is surely replacing the regular advertisement.
Advertisement that manageable in digital environment will be able to reach more area than the regular advertisement media.

[kieran_84]

An effective leader in blockchain for marketing, a decentralized project, should be one who provides a solution for numerous pain points. The project's necessity, in conjunction with community outreach, is essential to spurring industry adoption.

Join the conversation on Telegram https://t.me/xchng

[Felicisimoiii]

Digital advertisement is surely replacing the regular advertisement.
Advertisement that manageable in digital environment will be able to reach more area than the regular advertisement media.

That is a good point! What feature of XCHNG you like the most?