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July 11, 2018, 08:51:30 AM |
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From problem Digital engagement does not work:
-Social media has been a massive worldwide success.
-Social media marketng has not.
-Social media promised brands a lot, but is delivering litle.
Swace project is created. And The problems of digital engagement can be solved. Swace enables brands to engage their users in a real and meaningful way. The users remain in touch with the brand, keep it in mind for a while, actvely interact with it and develop positve associatons with it. Unlike passively consumed (and often annoying) advertsing, here the brand becomes the source of rewards and excitng pastmes. When the game is long enough, the user can even begin forming a habit of interactng with the brand.
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