It's an interesting read.
As I understand it, the crucial question is whether or not ICO's should be considered
securities?
And according to the Securities and Exchange Commission (SEC), the answer is yes.
If that's so, all laws and regulations that apply to securities should apply to ICO's.
If you try to defraud your investors, if your sole intention is to issue some worthless coins for your own monetary gain, you should be aware of the consequences.
Within the linked article there is a link to another articles which I find very interesting (i.e., simple test how to determine if an ICO is a security or not):
The Simplest Way to Understand Why The DAO Was a Security