Seems like hype to me. If you individually place your BTC in known secure cold storage - paper, hardware, etc... its safe. How about adding a BIP extended password to the thing as well? This place seems reputable, but don't they all. If it shuts down, just like a regular exchange, you are screwed. I don't trust anyone as much as myself.
I think hype is an understand. It looks like Xapo has really promoted their products and having underground to protect someone's assets was their selling point. That's why they were able to secure high value clients as well as their sale pitch is very good.
It must be a nightmare to break in! It's a good solution to those who keep looking at their portfolio every hour. Now you put your hodlings underground, and that's it, wait out a couple of years (hoping that the facility won't close down) and enjoy some good money.
Still, it's aimed towards big fish, institutional investors and overly paranoid people, haha.
Mission Impossible - Xapo Heist.
Yes, they are really targeting big fish here that's why it says that around 6%-10% of bitcoins is in their protection. Mission Impossible? I'm pretty sure that this article will be on the radar of some hackers group and maybe they are looking at how to break it. Lol.