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如何利用区块链赚更多广告费
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Topic: 如何利用区块链赚更多广告费 (Read 48 times)
NeverArgueWithWF
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如何利用区块链赚更多广告费
May 12, 2018, 06:07:14 AM
#1
Adshares是点对点的广告分发市场:广告主和发布者直接从彼此合作中获益,没有任何中介抽成,为整个交易过程提供更高的透明度、更少的欺诈并帮助广告主降低成本。 Adshares网络在ESC区块链上运行,交易使用的是ESC代币。
4.1使用Adshares的好处
同其他基于区块链的广告平台一样,Adshares强调的好处包括更高的透明度、没有中间商、没有审查制度、机器学习和低廉的费用,没有中介费用但是有加密货币交易都涉及到的手续费。这意味着为广告客户提供更多的资金和更多的广告,每个人都可以使用Adshares平台发布广告,无论他保证金多少。
点对点交易
Adshares平台上的交易没有中间商,允许广告主和发布者在对等市场中直接进行交易,且没有平台抽成,使得广告主有时间来正确评估他们即将投放的平台是否靠谱,大大减少广告主在传统广告平台上出现的盲目购买。
没有法律限制
Adshares强调其平台上缺少审核制度,因此,任何有关赌博或加密货币的广告都可以无阻碍的被发布。
抵制欺诈活动
平台确保所有参与广告交易的双方都是安全的, Adshares在“先展示,后付款”的原则下运作,并且能够抵御虚假点击、虚假流量、虚假提示或无效广告投放等欺诈活动,这种传统广告平台出现的小动作会给广告主和发布者带来巨大的财务损失。
借助Adshares,广告主可以在查看广告后评估流量是否真实并为发布主付费,如果他们来自可疑来源,他们不必为此付费;同样,发布者也受到保护 - 他们可以向任何人都可以访问区块链数据库报告不诚信的广告主。
4.3 怎么运行的
广告客户注册成为广告主,将其全部库存发布在其注册域名的特殊网址下,包含可用广告的列表以及目标受众的要求;发布者抓取所有已知广告客户的广告资源并使用它来优化收入结构。
每个广告客户都会定期收取所投放广告的日志,此过程通常涉及检查针对欺诈数据库的展示次数或分析着陆页上来自用户交互的数据。完成此操作后,系统会在处理期间向所有显示广告主广告的发布者生成一笔批量付款,记录此过程的结果,以便广告客户可以向发布者提供详细的展示统计数据。等待广告主付款的发布者账户也是与区块链连接,也可以清晰的查明否有欺骗。
中本聪创建了区块链,最初是减少了人们在银行支付中产生的中间商费用。 现在,Adshares这类加持区块链技术的平台也依靠相同的原则,帮助草根站长在不需要广告中间商的情况下获得在线广告100%的收入,同时,广告主也能非常有效的过滤出想要宣传的内容,这对整个广告业来说是值得期待。
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