"Private Advertising Framework" AKA malware...
Users choose to install the software and accepted the TOS. This doesn't steal/log/trace the users by any mean all what it does is deliver banner ads, hence it is cannot be called a "Malware".
So this will only advertise to people that install the software. Why would anybody install this software?
Users usually offered an incentive in order to install the software such as free software, browser extension, membership, premium content, cash... etc. Another way of getting users to install your software is to partnership with developers/freeware distributes in order to offer your software for their users for a fee per install. There many networks that manage this relationship such as
http://www.revenyou.com/ and
http://www.installmonetizer.com/