It would be nice to hear that happen. The broader the spectrum of users, the better it is for the coin, at least from my perspective, as more users do mean higher value. Also, where supply and demand meets..
So I found the article, an easy google search did the trick:
https://cointelegraph.com/news/ripple-launches-initiative-to-support-entrepreneurs-businesses-using-xrp-techIt actually sounds promising. Not only the fact using xRapid platform can save 40-70 percent in costs, but also the speeds of the transactions are great, especially for financial uses. Getting a wider range of audience would benefit both sides, the value of ripple would increase, and the partners would benefit from the low costs and the speed of the transactions.