Yes I have to agree that its very interesting but no one should be surprise by this kind of move, specially huge companies who rely a lot on data to make their business decision. Recently, we heard tons of news about Blockchain which is very good because this technology has a lot of advantage that's why companies are shifting on it and slowly replacing their legacy systems.
I would be surprised if they didn't, because they are going to be left out and their systems going to be too complicated as data needs to be crunches to save time and money, and Blockchain is the solution.
Seems especially blockchain can be used for supply chains of any company. So many talks about this.