The purchase and exchange of data happens in the background every time we go online.
The users who drive the data get very little in return and this is where Liberdy comes in.
Liberdy’s Data Foundation is setting new regulatory standards. All the publishers and advertisers that benefit from our consent-based data economy must abide by these strict protocols that set the bar higher for user protection.
We are completely committed to the creation of a safe, fair, trusted, data ecosystem that rewards users. We have created a decentralized database, powered by the blockchain, where user data is highly encrypted, and transactions with advertisers are transparent to all users.
Liberdy’s Data Management Platform (DMP) rewards users for the use of their data. It imports the information extracted to the Data Foundation and allows the user to determine which data they wish to share with advertisers. Meanwhile, it enables the advertiser to benefit from reliable, accurate, consent-based data.
The GDPR, a new EU bill, states that the user is the owner of his or her personal information and any
companies gathering user data must make a portable copy accessible, free of charge. This represents is a dramatic shift
towards data transparency and the empowerment of data subjects, which applies to all data collected by online companies.
| | | | | | | | The EU (European Union), in an attempt to limit the power of the data monopolies, has enacted a new
privacy bill. | | | | | starting from May 2018, companies must provide a copy of the data, free of charge, in an electronic
format. | This change is a dramatic shift towards data transparency and the empowerment of data subjects, which
applies to all data collected by online companies. |
Liberdy is the perfect solution for GDPR compliance
since our new economy allows us to easily gain the user’s consent for sharing their information with
potential advertisers. Our goal is to be the hub for all exported GDPR data for users.
A Growing Market Opportunity
The last 2 years have seen an incredible boom in data generation, with the creation of 90% of all available data, and this market is expected to grow 27% per year. Detailed and accurate data is the key to any successful online marketing effort.
Our consent-based Data Foundation gives advertisers access to unique and reliable data, which up to now could not be obtained outside the walled gardens of Facebook and Google.
Our solution seamlessly fits into the existing digital advertising ecosystem, addressing its needs for reliable data by ensuring transparency and accuracy.
Liberdy leverages the advantages of blockchain technology and GDPR regulation to empower users to
manage their data rights. By reclaiming their data, users become equal partners in the online advertising ecosystem for
the very first time.
https://i.imgur.com/C0G6gmn.pngLIB is a utility token, which advertisers use in order to buy audiences and user profiles. It is also
used by data profilers who offer their services to advertisers. Last but not least, users earn money for sharing their
data and can invest money and resources in verifying data and improving the ecosystem.
LIB is a utility token, which advertisers use in order to buy audiences and user profiles. It is also
used by data profilers who offer their services to advertisers. Last but not least, Users earn money for sharing their
data and invest money and resources in verifying data and improving the ecosystem.
Step 1
LIB -The currency of the network. There will be a fixed (non-inflating) supply of 300m LIBs for these
purposes.
Step 2
Users - Get paid when advertisers make use of their data, pay to become Power users, and pay if they
choose to become Profilers
Step 3
Data Platform - manages all the exchange of data and rewards the targeted users
Step 4
Advertisers - Buy segmented data from the DMP and segments user profiles from the Data Profiling
Marketplace or pay for accessing the Audience Console users, and pay if they choose to become Profilers
