Coins are pump before being listed on big exchange like binance or bittrex. When the news is spreading, the price is rising and it is not very profitable to buy from the new exchange.
I think so we already late to invest zen
Unfortunately, you're right. Moving in on ZEN right now is a very risky gamble. Best time to have gotten in would have been before the listing. However, if you're after the tech and not the speculation, then, by all means dive in!