The notable thing going on a couple of weeks ago was the Bitcoin Conference which took the price up to $12.
Not to split hairs, here, but details are important. It hit $11.X before the conference and fell from there. I suspect it was mostly anticipation buys, but when nothing solid materialized, the price fell. Not to say the Conference had no impact, but my guess is that the shrewd folks who attended realized $11.something was a micro-bubble and decided to wait on actually buying BTC.
They will get in when the time is right.
That time is coming, but not *just* yet, I don't think.
Hmm, I could have sworn that it hit $12 during one of those quick run ups before the conference.
The Google trends chart does show some impact from the weekend of the conference (August 20,21). But ya, nothing materialized from it like everyone had anticipated (ie. CNN broadcast, etc.).