The thing is, that is no fair distribution. You should include all the members who expressed their interest in the spreadsheet, and you should make clear how much every one of those who expressed their interest early will get. I speak only for myself, but I am pretty pissed that I can/have to register my email and can/have to spam my colleagues to get more of a stake. The whole concept of fair distribution is that all people have the same chance to get the same amount, not to push people to buy nxt to pay for nex or to spam referral links per email.
Those who have expressed interest here are on the spreadsheet. We are just at page #16 and there are a lot more.
The concept of fairness here is not for equal distribution since different people contribute different amounts of effort and resources. The idea is to distribute to as many people possible prior to launch and during launch. Nxt for example distributes only to 71 people, right now there are over 300 people in the spreadsheet.
Social media is part of the reality today and we do intent to leverage it to get the word out.
Although NEX is a coin with pseudo-anonymity like Bitcoin it does not intend to support schemes like Zerocoin to support more anonymity. Competitors like Nxt may want to go in that direction, which is their nature, after all, the founder and devs. are all anonymous. NEX vision is the exact opposite.