Unknown/fraudulent team members/advisors
It is important to do due diligence on the team members and advisors by fact checking their credentials through third party sources and whether the team members have the capability to deliver the product as promised through their past experiences.
Thats right! It all starts with the team, and its the first thing to check when choosing an ICO. Most of the shady ICO's has a vague team, like made up names and unknown faces which doesnt seem to be existing. Legit ICO's has a team's resume transparent for everyone.
But investing in ICO doesnt only have the risks of being scam, but it also has the risks of failure.