this is just another token being created in the name of "blockchain technology" it has nothing to do with bitcoin so it has zero effects on its price. one may even consider tokens like these pointless creations and waste of time.
Jewelry related stuff that can affect bitcoin price is when the jewelers start accepting bitcoin as payment like REEDS Jewelers for instance or many others that are already accepting bitcoin payments. these increase the popularity of bitcoin and also they add to its usability which is always good for bitcoin growth.
Bitcoin+jewelry industry?I don`t think this "partnership" has any future.
Women just don`t use bitcoin.Period.They won`t start using it for retail purchases and most likely they will never start using it.Anyway,some ICO can have a little impact over the btc price,because a big part of the newbiers still think that BTC and ICOs are connected in one way or another.