Today Bitcoin is accepted by a small number of retailers, and David Woo, head of global rates and currencies research at BofA Merrill Lynch Global Research, believes that most do so simply for the publicity it earns them.
"Companies like Victoria's Secret are probably using it to brand themselves as hip," he says.
Suppose it's as good a reason as any, but why not accept it if they use a payment processor where it's immediately turned to fiat so there's no risk with the price fluctuations, which is stated as a worry in that article?
