Pretty crazy to see this project looking for so much funding, I don't think it'll be able to fill up such a cap specially for a token with the specified utilities... really looking forward to see how it does and to see the next already established companies venturing into blockchain.
For the last year 2017, Monster compagny revenu deacreased about 36% compared to previous year and it deacreased by more than 19% for the first quarter of 2018. So the campagny is willing to collect capital from a fundraising to help the compagny and to migrate to a new platform with the implementation of the new coin built at the top of Ethereum. This time, we are not discussing the next Killer App but how blockchain can help compagnies overpass their difficulties and managements. Many discussions are about chances of Monster campagny to reach their hardcap which is about 260.000.000$.
