What FantasyGoldCoin.io did is a good way to promote their blockchain technology and tokens as being sponsors of such tournaments and events they are attracting people to check their project and potential investors to put their money into it. It will also increase coins or tokens legitimacy as they are being backed by established businesses.
It was a great way for $FGC to promote not only their blockchain technology but also the working products that this coin has.
As for established businesses this was posted May 17th
https://www.prnewswire.com/news-releases/fgc-enters-into-agreement-to-raise-50-million-euros-to-rapidly-advance-business-model-300650119.htmlAnd this was a updated roadmap that came out earlier today on their Discord
FGC INITIAL ROADMAP
Start of the FGCArena Live Esports Tournament Season Jun – Dec - DONE
Release of Fantasy Cricket on DraftDaily.com - In Progress
Release of updated FGC Website - DONE with more updates coming
Release of DraftDaily.com Mobile App - In Progress
Release of FGC Mobile Wallet - In Progress (release expected in 5 to 7 days)
Release of FGC Web Wallet - Not Started Yet
Release of FGC HD Wallet - In Progress (I was working on clearing build issues yesterday)
Release of a Full Featured FGC Wallet with Fantasy Sports News, Stats, Game Play and More. - Not Started yet
Ability to purchase FGC with Skrill Wallets - DONE
Ability to purchase FGC with ACH Transfers - In Progress
Release of Fully Functioning FGCArena.com with Online Esports Tournaments and Ladders. - In Progress (but we have a potential partner that may do this for us)
Release of ELO Rating, Brackets and Ladder Style Game Play for Daily Fantasy Sports. - In Progress