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June 07, 2018, 07:13:26 PM |
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The development of the Internet has introduced electronic commerce and made it possible to trade goods online. But despite its simplicity, many transactions are still happening in reality.
The Carry Protocol points out that there are three problems with offline commerce. Point to the lack of management of customer information, the fact that stores and businesses use their customers' information for profit, and the lack of measurement of effectiveness despite advertising.
In particular, customer information is divided into credit card companies, shops, and POS companies. The credit card company knows only the identity and amount of customers, and stores and POS companies are limited in knowing their purchase history, amount, I have information only.
So the Carry Protocol wants to act as an intermediary between the seller and the buyer. Provide control over the data they provide, and measure numerically the effectiveness of advertising so that more ads are available.
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