I like the simplicity of the text and how it affects the merchant.
Something similar for consumers would be perfect.
Something like:
Bitcoin is a safe to use currency that is great for paying for things online and in person.
Paying with Bitcoin is easy with just a few clicks on your cell phone.
No more worrying about carrying cash or credit cards, everything you need to shop is on your phone.
How do I get Bitcoin?
There are several companies that convert your current currency into Bitcoins.
http://www.mtgox.comhttp://www.tradehill.comOr for an easy way to get Bitcoins:
1. Open a free account at ExchangeBitcoins.com
2. Go to the deposit page, make a reservation, and print the instructions.
3. Make a cash deposit at any of thousands of bank locations nationwide.
4. Purchase some Bitcoins.