You can always find a niche in the gaming world. It is a multi-billion industry so even if a lot have been launched already, it all depends on the dev team how they will compete with existing ones. They need to strategize on how to get more gamers and patronize their platform.
I couldn't agree more with you, the market is massive, multiple fold the movie industry and there's a lot of room for service differentiation and innovations. It's like Netflix, Hulu, and Amazon, they all kind of do the same yet they propose something different and coexist while all being very profitable.
You also rightfully identified one of the most important requirement to build a successful game distribution platform: you need quality and desirable games/content if you want users to show up.
One of Ultra's unique and precious strength comes from our unusual all-stars content acquisition team. We have as much surprising as it may sound, Xbox's former head of content acquisition Jenna Seiden in our team who turns out to be also HTC Vive's former head of content acquisition. John Goodale, former VP of Unity3D who launched the 3D engine we all know over Asia from scratch, opened 5 offices and hired +200 employees in the region and also Wallace Poulter, former manager of developers relations at Apple. They all work hard and intelligently at ultra every single day but we are also blessed to have the support of advisors who are very active in Ultra such as Edward Moalem, who happens to pretty much work every day with us also and used to be charge of Google's content acquisition, and Richie Corpus who is currently in charge of AMD's worldwide content acquisition who helps us regularly with introduction and advice us on our platform design.
To put things in perspective, our team just starts and even though more members will be announced soon, they are already probably in the top 4 most influential content acquisition team in the world. They are used to close publishing deals with AAA game development studios around the world. They all know pretty much every CEO of all major game development studios you know and personally worked or dealt with them at some point in their career.
This alone is something that makes Ultra unique. Our tech is very special and the business model and economics behind it is disruptive in design but without our solid content acquisition team, a game distribution platform would be worthless.
All this to say, we're not targeting a particular niche market, we're a team of industry veterans with solid track records and e good understanding of the game industry and its problems and have a unique proposition addressing problems developers face while offering new innovative features and financial incentives for the players.